1Approach PR Strategy Design for the Japanese Market
Even highly regarded global companies and products may struggle to convey their value in Japan.
JAYID designs PR strategies from the earliest stage of market entry, grounded in Japan’s industry structures and media interests.
2Message and Story Development for Japan
Rather than focusing solely on product specifications or features, we build stories that address why the company and its offering matter in Japan today, incorporating social issues and current public interests.
3Media Relations and Long-Term Awareness
Through sustained relationships with major and specialist Japanese media, we build long-term awareness and trust beyond one-off media exposure.
Our experience includes B2B companies, foreign-owned enterprises, and global companies entering Japan.
4PR Execution Aligned with Business Growth
JAYID executes PR activities in close alignment with business growth phases after market entry, providing consistent support from initial entry through expansion.
