The power of communication

for standout Public Relations

Our Activity

Event
Japan-Entry
Japan-Entry
Overseas
Japan-Entry

Our Strength

Strategic Planning
The greatest strength of JAYID lies in its strategic approach. It involves carefully planning who to communicate with, what message to convey, and what to achieve through public relations. The action plan is strategically designed down to the last detail.
Media Relations
With 20 years of experience, we have established strong relationships with influential media. We connect you to leading economic newspapers, national newspapers, broadcast news programs, and well-known web news outlets.
Global Reach
Leveraging two decades of strong connections, we facilitate interactions with high-impact media platforms, including renowned economic newspapers, national publications, news broadcasts, and prominent online news sources.
Socialization of Niche Topics
We transform specialized and complex topics into engaging narratives that resonate with media and readers. Our approach to "socialization" of niche topics helps create and communicate new trends for the modern era.

Services

B2B Corporate Communications
Communicating complex B2B services and businesses clearly to the media can be challenging. We assist by defining the target audience, crafting the message, and strategically designing the action plan for purposes such as enhancing employer branding, boosting employee morale, and promoting sales. We manage everything from strategic planning to execution for B2B companies.
IPO Communications
We combine defensive and offensive public relations strategies for companies preparing to go public or that are already listed, building a continuous communication framework with society. As the number of stakeholders explodes with an IPO, the demand for high-quality information increases. We help devise strategies that not only protect corporate value but also earn stakeholder trust.
Crisis Management
In an era where information about incidents, accidents, scandals, and data leaks can spread instantly and go viral due to social media and communication advancements, it is essential to be prepared. We offer preventive crisis management communications planning, active crisis management during incidents, and post-crisis trust restoration communications based on extensive experience.
Global Communications
We support public relations for foreign companies entering Japan and Japanese companies going global. Public relations strategies differ significantly across countries. We robustly support everything from strategy development, storytelling, and public speaking to media relations and crisis management, with full bilingual support in Japanese and English.
Owner Successesion PR
During leadership transitions, such as from a founding CEO to a successor, it is crucial to maintain industry presence externally while establishing leadership internally. Leveraging our experience with numerous founder-led businesses, we facilitate seamless business transitions and leadership handovers.
Startup Communications
Startups face the challenge of conducting public relations and marketing activities without the brand recognition, brand power, or financial resources of larger corporations. We cater to startups that, despite being small, wish to pursue publicity efforts and desire support alongside their internal PR staff.
Internalization of Public Relations
Relying perpetually on external PR firms is not sustainable. We aim to internalize public relations within about a year, seriously supporting the development of in-house talent and building media relations. From recruiting and training PR members to establishing in-house information gathering and dissemination systems, we help create a strong internal PR department from scratch.

About Us

Jayid CEO Nanako Akiyoshi

Nanako Akiyoshi

Founder & CEO, JAYID / Adjunct Lecturer, Chiba University

Graduated with a Master’s degree in War Studies from King’s College London. Joined Recruit Co., Ltd. in 2007, taking charge of Public Relations and branding. At Recruit, led the establishment of the company’s PR function from scratch and held roles in corporate planning. In 2015, contributed to the launch of a HealthTech venture’s Singapore branch, relocating to Singapore on a solo assignment with a 5-year-old child. After returning to Japan, gained experience at a strategic consulting firm before founding JAYID, a strategic PR agency, in 2018.

Message from the CEO

Thank You for Your Interest in JAYID. Currently, we are receiving a diverse range of requests for "strategic public relations" work from startups to major corporations, and not just domestically but from many overseas companies as well. During my postgraduate studies in War Studies, I witnessed how countries are differentiated by public relations—at a national level—into those that are loved, those that are disliked, those that are correctly understood by the world, and those that are not. I believe that public relations is about the efforts made by nations, companies, and services to be loved by those they want to support them, to be warmly supported on both sunny and rainy days. The world has changed dramatically through the pandemic. The services people desire have changed, and value systems and behaviours have shifted globally. In such a changing world, we ponder what it means to be a beloved entity throughout the ages. Every company possesses a variety of charms, both apparent and latent. It is my desire to find, nurture, and communicate these charms, supporting the process with all my might as a professional. Personally, as a corporation/individual, I have a strong sense of urgency regarding the challenges associated with particular SDGs, specifically: 1: No Poverty 4: Quality Education 5: Gender Equality 16: Peace, Justice, and Strong Institutions I am committed to actively engaging in pro bono activities for organizations that align with these goals.

Members

Endo
Endo
Creative
Research
Media Relations
Toto
Toto
Strategy
Asia-Pasific PR
SNS Strategy
Suya
Suya
Global PR
Influencer Marketing
Digital Marketing
Nanako
Nanako
Strategy
Media Relations
Writing

Company

Name:

JAYID Inc.

Address:

Central Bldg. 2F, Kyobashi 1-1-5, Chuo, Tokyo

Biz Domain:

Supporting Corporate Public Relations and Branding Activities

Clients

・Companies Listed on the Prime Market in Japan

・Global Companies expanding into Japan

・Domestic and International Unicorn Companies

Projects

Press Conference for the Japan Launch of an AI Company
Startup
Event

We supported the organization of a press conference for an AI company entering the Japanese market for the first time. The event was attended by major national newspapers, key TV networks, business magazines, and industry-specific media. The coverage not only highlighted the background of company’s entry into Japan, but also focused on its strong commitment to ethics and safety—key values it upholds as an AI innovator.

Supporting the Japan Launch of a U.S.-Based AI Unicorn
Japan-Entry
Overseas

A high-growth AI company from the U.S. is making a full-scale entry into the Japanese market. With its groundbreaking technology, the company is poised to empower high-context languages like Japanese, as well as the country’s unique culture and industries. We are proud to support this expansion and invite you to follow the remarkable growth of this company, which has reached a valuation of over 500 billion yen in just two years since its founding.

PR Support for a Leading Telecommunications Company
Japan-Entry
Overseas

We are launching PR support for a major Middle Eastern telecommunications company. Their advanced technologies for UAV and drone technologies enable operations in challenging locations, such as depopulated areas and disaster-stricken sites in Japan, where human access is difficult. Japan faces frequent natural disasters, aging infrastructure, and labor shortages, making UAVs and drones highly valuable. This company's technology is already adopted by governments and municipalities in various countries for communication purposes. Now, they aim to actively contribute to solving social challenges and advancing industries in Japan. We will support their PR activities to maximize their impact and integration into the Japanese market.

Supporting the PR Activities of a European Unicorn Company Expanding into Japan
Japan-Entry
Startup

We had the privilege of supporting the public relations activities for a Europe-based AI company as it entered the Japanese market. Our contributions included assisting with the preparation of a press release and editing their service website for the Japanese audience—key foundational aspects of their PR efforts. With a company valuation exceeding 2 billion USD, this unicorn company already boasts a passionate global user base. Their presence in Japan is expected to become increasingly influential in the coming years. As Asia's economic hub, Japan continues to attract numerous global companies as a strategic market. The challenge lies in crafting impactful messages and delivering them effectively to the Japanese business community, including the media and other stakeholders. At JAYID, with our extensive experience in global corporate PR, we are committed to supporting companies worldwide in achieving their communication goals.

South American National PR project for Osaka Expo
Overseas
Event
PR Strategy

The Osaka Expo is coming up in 2025. JAYID is working with a Dubai-based PR company to provide Public Relation & Branding support for a South American country. This country has many attractions that are not yet well known in Japan. We will fully utilise the power of public relations to convey the country's charms to the world!

Our Will

VISION

Crafting Timeless Brands with PR Power

MISSION

We rediscover corporate excellence, increasing the number of companies worldwide that are loved and respected across generations.

VALUE

Be...

Excellent

Consistently Exceeding Expectations

Diverse

Embracing Diversity in Teams

Honest

Upholding High Ethics in Every Action and Service

Passionate

Embracing and Enjoying Our Work

Our Workplace

We respect diverse working styles and values, without limiting where or when people work.

Since our founding, 56% of the companies we have supported are global enterprises.

We do not tolerate discrimination or unequal treatment based on gender, nationality, religion, age, or sexual orientation.

Contact

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