JAYID provided media outreach support for the press conference of a U.S.-based company that operates a tool to streamline cumbersome purchasing, contracting, and payment procedures when companies outsource work to external firms or freelancers. This marked the company's first full-scale entry into Japan, and a press conference was held to commemorate this significant move. JAYID leveraged its Tier 1 media relations (with highly influential outlets such as Nikkei Shimbun, Nikkei Business, Toyo Keizai, and NewsPicks) for outreach, resulting in a strong turnout commitment. For B2B x Tech x Startup x Global companies, media outreach often faces challenges in gaining general recognition and service understanding. In such an environment, the success of this support was achieved by effectively communicating the service in an easily understandable manner, and by conveying the dynamism of the company's future role in Japan to the appropriate journalists.