Tech PR Support by JAYID Inc.

JAYID's Tech PR

AI, SaaS, cloud, semiconductors, deep tech.

Even outstanding technologies don't always reach the market and society with their true value intact.

The more specialized a technology becomes, the harder it is to explain — and tech companies often end up talking only about the technology itself.

JAYID understands the technology, then translates how it transforms industries and society, delivering that story to influential media and markets.

The Value of Tech PR

Driving Market Understanding

However outstanding a technology may be, if the market cannot understand it, it effectively does not exist. Tech PR is not simply about introducing products. By communicating what the technology changes and why it matters now, we support the creation of new markets and categories.

Establishing Competitive Differentiation

In the tech industry, differentiation through features or specs alone has become increasingly difficult. What matters is the company's story — what future it is striving to create. Through strategic communications, we clarify what sets you apart and establish a distinct position in the market.

Building Trust with Investors, Customers, and Talent

The newer the technology, the longer it takes for its value to be understood. Through coverage in trusted media such as Nikkei and NHK, and through thought leadership, we support trust-building with customers, investors, job candidates, and other key stakeholders.

Dialogue with Society

Frontier technologies like AI and data utilization bring both great expectations and concerns or misunderstandings. Tech companies today need not just to talk about technology but to engage in dialogue with society and build trust over time. Tech PR plays a critical bridging role in that process.

Challenges Jayid Solves

We end up only explaining the technology

Translating into Societal Value

What is obvious to engineers and developers can be difficult for the general public and media to grasp. JAYID reconstructs the message not just around the technology itself, but around whose problem it solves and how it changes society.

We only get coverage in tech-focused media

Communicating in Social and Economic Contexts

Coverage in TechCrunch or specialized outlets alone has limited impact on the broader market. Influential media like Nikkei, NHK, business and economic magazines prioritize "why it matters now" and "what change it brings to society" over the technology itself. JAYID connects technology to social and economic contexts to reach a wider audience.

We don't know what counts as news

Discovering News Value

What a company sees as routine technical progress can be a major shift for the market. JAYID analyzes your initiatives from a media perspective and clarifies where the news value lies.

There are many misconceptions about AI and new technologies

Building Trust and Long-term Reputation

The more innovative a technology, the more likely misunderstandings and concerns will arise. Beyond one-off press releases, we build trust with the market through ongoing communications and dialogue with media. By focusing on what the market wants to know — not just what the company wants to say — we support long-term reputation building.

We offer short-term support starting from three months.

Let's start with a 30 min online meeting.

Feel free to contact us.