Support B2B Corporate Communications by JAYID Inc.

JAYID's Support for BtoB Corporate Communications in Japan

Communicating complex B2B services and businesses clearly to the media can be challenging. We assist by defining the target audience, crafting the message, and strategically designing the action plan for purposes such as enhancing employer branding, boosting employee morale, and promoting sales. We manage everything from strategic planning to execution for B2B companies.

Significance and Benefits in Japan

Enhancing Industry Presence

Public relations for B2B companies is not an easy task. However, in some industries, this creates an opportunity where "those who take action first have the advantage." By securing media coverage in prestigious outlets such as Nikkei and NHK, companies can not only strengthen their industry presence but also gain trust from clients and generate valuable leads.

Strengthening Recruitment Capabilities

B2B companies often struggle with brand recognition compared to B2C firms. Did you know that a single positive feature in a renowned media outlet can be far more effective than repeatedly stating "we are a great company" on your own website? By leveraging PR instead of advertisements to gain exposure in reputable media, companies can attract top talent more effectively. Furthermore, in the long term, it can boost employee morale and contribute to higher retention rates.

Risk Management

B2B companies are not exempt from crisis management risks such as product defects, service disruptions, information leaks, or corporate scandals. Engaging in proactive PR efforts, building media relations, and fostering an industry network can be crucial in mitigating risks. In times of crisis, having an established foundation of trust and communication can make a significant difference.

Challenges Jayid Solves

Our business and products are hard to communicate...

Aligning with Broader Social Interests

B2B companies often experience a gap between the strengths they perceive in themselves and how they are viewed externally. By aligning company information with broader societal interests and framing it in a way that resonates with the public, businesses can transform their messaging from self-serving communication to valuable content that the media—and its readers—actively seek.

It's difficult to gain internal understanding...

Gaining Internal Consensus

The first step is identifying which layers or departments within the company lack understanding of PR's value. Utilizing the expertise of executives with backgrounds in corporate planning and strategic consulting, we actively engage in executive meetings and departmental discussions to directly communicate PR strategies, ensuring internal buy-in and alignment.

It's challenging to define our target audience...

PR Strategy Aligned with Business Strategy

PR strategy should always be developed in alignment with corporate business strategy. We first clarify who the PR efforts should target and then determine how to effectively communicate the right message to them through mass media and owned media.

Our field is too specialized or niche

Storytelling

B2B services, even when innovative and unique, are often highly specialized, making it difficult for media journalists to grasp their appeal and strengths at face value. We understand what prominent media outlets want to convey to their readers and craft compelling narratives that make your news engaging for journalists and accessible to general audiences.

We offer short-term support starting from three months.

Let's start with a 30-minute online meeting.

Feel free to contact us.