Support Global Communications by JAYID Inc.

JAYID's Support for Global Expansion to Japan

We support public relations for foreign companies entering Japan and Japanese companies going global. Public relations strategies differ significantly across countries. We robustly support everything from strategy development, storytelling, and public speaking to media relations and crisis management, with full bilingual support in Japanese and English.

Significance and Benefits in Japan

From the World to Japan

Japan is a country where even a lost wallet is likely to be returned. It is known as one of the safest and most reliable nations, while also boasting the fourth-largest economy in the world. Many global companies see Japan as a highly attractive market for expansion. However, the unique language and business culture pose significant barriers. We help global companies entering Japan evolve into brands and services that are truly embraced and loved by the Japanese market.

From Japan to the World

Despite its strong economic standing, Japan faces demographic challenges such as an aging population and declining birthrate. As a result, an increasing number of companies are expanding their playing field beyond Japan and into the global market. However, "No matter how great a product or service is, if no one knows about it, it may as well not exist." This is the reality of international business. We provide powerful bilingual support in public relations and branding, ensuring that Japanese companies achieve success on the global stage.

Challenges Jayid Solves

What are the key factors for successful PR in Japan?

Strong Network with Japanese Media

There are several key media outlets that must be considered when conducting PR in Japan. From newspapers and magazines to television, web news, and video platforms, Japan has a unique media landscape. With a strong network of over 1,000 media professionals, we provide the necessary support to enhance your brand's presence in the Japanese market.

We don’t know where to start with PR, whether in Japan or internationally.

The Fundamentals Are Universal – Making It Relevant to Society

The fundamentals of public relations remain the same across borders. It is crucial to communicate how your company creates meaningful change in society and why society needs your presence. By framing your messaging in a way that aligns with broader societal interests—rather than making it solely about your company—you can attract media attention and generate excitement in the market.

We want to expand from Japan to the global market.

A Global PR Network

We have an extensive PR network across Europe, North America, the Middle East, and Southeast Asia. While local PR firms understand the insights and behaviors of their respective markets, effectively communicating the nuanced strengths of Japanese companies in a way that resonates globally can be challenging. By bridging this gap with bilingual expertise in both Japanese and English, we help Japanese companies successfully establish their presence in international markets.

We’ve heard that Japan is a difficult market to enter.

Advocacy & Government Relations

Japan does have a significant number of industry regulations and business customs that can pose challenges to foreign companies. However, advocating for policy changes—such as regulatory relaxations or removals—can be a highly effective strategy in certain industries. We assist in strategically engaging with the Japanese government, articulating which legal barriers need adjustment and demonstrating how such changes would benefit Japan as a whole.

We offer short-term support starting from three months.

Let's start with a 30-minute online meeting.

Feel free to contact us.