Support Internalization of Public Relations

JAYID's Support for PR Internalization in Japan

Relying perpetually on external PR firms is not sustainable. We aim to internalize public relations within about a year, seriously supporting the development of in-house talent and building media relations. From recruiting and training PR members to establishing in-house information gathering and dissemination systems, we help create a strong internal PR department from scratch.

Significance and Benefits in Japan

Strategic PR Activities

Many companies have a PR function but struggle to achieve real media coverage. They send out press releases as instructed but fail to generate media interest due to a lack of strategic planning. We cultivate PR professionals within your company who can independently craft strategic and impactful communications, ensuring long-term success.

Building an In-House PR Function

One of the biggest concerns for executives is: "Do we have to rely on PR agencies or consultants forever?" The answer is no. Over a six-month to one-year period, we help companies internalize their PR capabilities by providing training, structured manuals, and hands-on OJT (On-the-Job Training). This ensures that internal teams can effectively manage PR without external dependency.

Moving Beyond a Trial-and-Error Approach

Hiring an internal PR staff member and attempting a trial-and-error approach often leads to limited or no success. By embedding professional PR expertise within your company and training internal specialists, we help you significantly enhance PR effectiveness, creating a sustainable and self-sufficient in-house PR function.

Challenges Jayid Solves

It’s difficult to assign a full-time PR specialist.

A Training Method That Works for Both Dedicated and Dual-Role Staff

Ideally, PR should have a dedicated role within a company. However, in startups and small-to-medium enterprises (SMEs), PR is often handled as a secondary responsibility. Through structured training, manual development, and hands-on OJT (On-the-Job Training), we equip both full-time and dual-role PR personnel with the necessary expertise to function as professionals.

High turnover makes PR continuity difficult.

Creating a System That Isn’t Dependent on Individuals

PR talent is in high demand across industries, and it’s common for companies to lose trained PR professionals to turnover. To prevent knowledge loss, we shift PR expertise from individuals to the organization by building structured workflows, documentation, and strategic systems, ensuring that PR functions seamlessly even when team members change.

We offer short-term support starting from three months.

Let's start with a 30-minute online meeting.

Feel free to contact us.