Support IPO Communications by JAYID Inc.

JAYID's Support for IPO Communications in Japan

We combine defensive and offensive public relations strategies for companies preparing to go public or that are already listed, building a continuous communication framework with society. As the number of stakeholders explodes with an IPO, the demand for high-quality information increases. We help devise strategies that not only protect corporate value but also earn stakeholder trust.

Significance and Benefits in Japan

Enhancing Trust from the Market and Investors

As a company moves toward an Initial Public Offering (IPO), the information it disseminates becomes increasingly critical. While all PR activities should be considered with a long-term perspective rather than short-term gains, a company’s stock price post-listing will significantly impact its reputation and future growth. During this crucial period, it is essential to foster steady and credible expectations from the market and society. Demonstrating that the company is well-prepared for listing helps build trust among investors and stakeholders.

Establishing a Strong and Respected Corporate Presence

Becoming a publicly traded company through an IPO means assuming the role of a "public entity." This entails a commitment to accountability, transparency, and actions that can be proudly upheld in society. We support companies in conducting high-caliber public relations activities, ensuring they are recognized as a reputable and distinguished enterprise in the lead-up to their listing.

Laying the Foundation for Investor Communications

Active PR efforts before and after an IPO contribute to smoother investor relations (IR) post-listing, facilitating effective shareholder engagement. Additionally, strong public relations can help stabilize demand for the company’s stock during the offering, leading to a more stable share price once trading begins.

Challenges Jayid Solves

We don’t know what kind of PR activities to conduct before and after the IPO.

A Balanced Approach Between "Offensive" and "Defensive" PR

Once a company goes public, its stock price will be influenced by the information it shares. While proactive communication (offensive PR) is crucial, it is equally important to ensure that messaging is clear, avoids misunderstandings, and mitigates risks of public backlash (defensive PR). Striking the right balance between the two is essential in preparing for a successful IPO.

It's difficult to coordinate between IR and PR.

Strategic Collaboration

Investor Relations (IR) and Public Relations (PR) must work closely together. However, many companies preparing for an IPO hire IR specialists from outside the company, which can lead to challenges in collaboration with internal PR teams. We help establish a strategic framework to define the structure and workflow for effective cooperation, ensuring seamless information sharing and alignment.

Employees have mixed reactions to the IPO.

Enhancing Employee Engagement

Employees’ perspectives on an IPO can vary depending on their tenure, role, and level of involvement. While stock options and financial incentives are important, they are not the only tools for engagement. Effective internal PR should communicate the significance of the IPO and the company’s growth vision, fostering a sense of unity and pride in the process. By strengthening employee engagement, companies can build an internal culture that fully supports their public listing.

We offer short-term support starting from three months.

Let's start with a 30-minute online meeting.

Feel free to contact us.