Support Startup Communications by JAYID Inc.

JAYID's Support for Startup Public Relations

Startups face the challenge of conducting public relations and marketing activities without the brand recognition, brand power, or financial resources of larger corporations. We cater to startups that, despite being small, wish to pursue publicity efforts and desire support alongside their internal PR staff.

Significance and Benefits in Japan

Building Brand Awareness and Credibility

Startups often begin with little to no recognition in the market. Through strategic public relations, companies can effectively introduce themselves to the industry and consumers, establishing their presence. PR not only enhances a company’s competitive edge and differentiates it from competitors but also helps overcome the challenge of being an "unproven entity". Gaining media exposure builds trust among customers, investors, and business partners, laying the foundation for sustainable growth.

Boosting Recruitment Efforts

Attracting top talent is critical to a startup's success. Public relations plays a key role in communicating the company’s vision, mission, and work culture to potential hires. By creating a compelling narrative around the company’s purpose and values, PR helps startups engage with talent that resonates with their goals, strengthening the foundation for long-term business growth.

Supporting Fundraising Efforts

For startups, securing investment is a crucial milestone. PR-driven media exposure and brand positioning help showcase the company's strengths, market potential, and credibility to investors. Well-executed PR increases a startup’s visibility in the investment community, ultimately enhancing fundraising opportunities and supporting expansion efforts.

Educating the Market

Startups often introduce innovative and disruptive products or services that may be unfamiliar to the market. Public relations plays a vital role in educating potential customers, partners, and industry players about the value and necessity of new solutions. By shaping public perception and stimulating demand, PR helps startups successfully establish themselves in new and evolving industries.

Challenges Jayid Solves

Limited budget and human resources.

PR Over Advertising

When a company is still unknown, spending heavily on advertisements may not yield significant results. Consumers tend to choose brands they already recognize, meaning that self-promotion through ads can often be ineffective. Instead, media coverage through PR—earned exposure with third-party credibility—is far more powerful in building brand awareness and trust.

I understand the need, but I'm too overwhelmed to address it.

Affordable Yet Essential PR Services

PR agencies typically fall into two categories: High-end firms charging hundreds of thousands of yen per month to handle all PR activities. Low-cost firms offering minimal services for just a few hundred thousand yen per year. Neither model fits startups with limited PR experience. At JAYID, we offer a tailored PR package at ¥200,000 per month, covering only the essential PR services that startups truly need.

No media connections...

Prioritizing the Quality of Messaging

This is a challenge faced by over 90% of startups. However, blindly chasing media relations without refining the quality of your messaging can be counterproductive. Poorly crafted stories may not only fail to gain media traction but could also damage potential media relationships. Instead, effective storytelling, aligning with broader societal interests ("social relevance"), and leveraging our proprietary "8 key PR principles" are essential for impactful media exposure.

The 'nail that sticks out' gets hammered down.

PR That Builds Allies

Unfortunately, in Japan’s business culture, young and fast-growing companies often face backlash when they gain media exposure. This can lead to criticism, envy, or even public scrutiny and controversy. To prevent this, strategic communication that fosters allies and builds credibility is key. By carefully positioning the startup, PR can ensure it becomes a "nail that is encouraged to grow" rather than one that gets hammered down.

There's been a negative viral outbreak! What should we do...

Crisis-Ready PR Infrastructure

No matter how careful a company is, crises can still happen—whether due to a CEO’s misstep, an employee’s controversial social media post, or a misunderstood statement that ignites backlash. Many startups, unfamiliar with crisis management, often respond in ways that escalate the issue—such as deleting posts or issuing defensive statements. Having a PR strategy that includes crisis management protocols (even if the PR function isn’t in-house) is essential for ensuring a measured and effective response when challenges arise.

We offer short-term support starting from three months.

Let's start with a 30-minute online meeting.

Feel free to contact us.